Marc Petock announces new book on branding in smart buildings

By AI, Created 12:01 PM UTC, May 26, 2026, /AGP/ – Marc Petock has released a new book examining how the Niagara Framework helped shape open systems, interoperability, and market leadership in building automation and smart buildings. The book arrives as the industry shifts toward data-driven platforms, AI-enabled applications, and connected OT/IT ecosystems.

Why it matters: - The book aims to explain how branding, openness, and ecosystem strategy can influence market leadership in building automation and smart buildings. - The topic lands as the industry moves beyond traditional controls toward data-driven operations, AI-enabled applications, cybersecurity-focused architectures, and integrated OT/IT ecosystems. - The book is positioned for system integrators, consultants, facility owners, technology providers, OEMs, students, and other industry professionals.

What happened: - Marc Petock announced the release of his new book, Creating Brand in the Building Automation, Controls, and Smart Buildings Space Through a Look at the Niagara Framework®. - The book explores the evolution of the building automation and smart buildings industry through the lens of the Niagara Framework®. - Logicmaker Intelligence, LLC published the book. - The book is available through major online retailers including Amazon and Barnes & Noble, as well as industry distribution channels. - The book carries ISBN 979-8998813030.

The details: - The book examines how open systems, interoperability, ecosystem development, and strategic branding helped shape the Niagara Framework® into an influential platform. - It blends industry history, strategic insight, market analysis, and personal perspective. - The book looks at how technology platforms become industry movements and how ecosystems drive adoption and innovation. - The book also covers branding and ecosystem development in technology markets, open architectures, intelligent buildings, and the future of AI, data-driven operations, and connected infrastructure. - The book examines how open architectures and ecosystem-driven innovation accelerated integration, interoperability, and digital transformation across commercial buildings, campuses, critical infrastructure, and enterprise operations. - Marc Petock said the book is about how branding, openness, and ecosystem thinking helped shape a new era in building automation and smart buildings. - Petock said buildings are now about data, intelligence, operational outcomes, user experience, resiliency, and business value.

Between the lines: - The book reflects a broader argument that technology platforms win when they become ecosystems, not just products. - The focus on the Niagara Framework® reinforces the industry value of open integration and interoperability over closed, single-vendor approaches. - Petock’s background in marketing, communications, branding, and thought leadership gives the book a practitioner’s view of how industry narratives are built. - His career has included work helping shape awareness of the Niagara Framework® and the shift toward open, connected smart building ecosystems.

What’s next: - The book is intended to provide historical context and strategic insight into where the smart buildings market is heading next. - Readers will find discussion of the future of AI, connected infrastructure, and operational platforms in the built environment. - Industry interest may extend beyond technology teams to executives focused on branding, adoption, and long-term market positioning.

The bottom line: - Petock’s new book frames smart buildings as a story about systems, ecosystems, and brand leadership as much as technology.