Jenesis updates comparative raters for Liberty Mutual brand shift

Jenesis Software has updated its comparative rating tools in JenesisNow and JenesisClassic to show Liberty Mutual instead of Safeco in the independent agency channel. The change is live for North Carolina agencies and keeps existing quoting workflows, product access and carrier comparisons intact.

Why it matters: - Independent agencies using Jenesis can keep quoting the same personal auto product without changing workflows. - The update reduces disruption for agencies that relied on Safeco branding and now need Liberty Mutual displayed in the quoting process. - Jenesis says the change helps agents work faster inside one system and serve clients with fewer manual steps.

What happened: - Jenesis Software updated JenesisNow J-Rate and JenesisClassic Quote Control Rating to reflect Liberty Mutual’s transition from the Safeco brand in the independent agency channel. - Agencies that previously quoted Safeco through the Jenesis rater now see Liberty Mutual throughout the quoting experience. - The update is available now for independent North Carolina agencies using JenesisNow and J-Rate.

The details: - The transition keeps the same auto product, markets and workflows agencies have used for years. - J-Rate lets agents compare rates from multiple carriers directly inside JenesisNow. - North Carolina agencies can continue to quote Liberty Mutual personal auto insurance inside JenesisNow. - J-Rate also supports comparison of rates and coverage options from multiple carriers in one workflow. - The system uses client information already stored in the agency management system to reduce duplicate data entry. - Jenesis says the setup can streamline quoting workflows and improve efficiency. - Jenesis says the quoting workflow can provide more competitive options and personalized coverage solutions for clients. - J-Rate remains a free personal auto insurance comparative rating solution for North Carolina agencies using JenesisNow. - JenesisNow combines agency management, client communication, automation, reporting and comparative rating in one web-based platform. - The platform includes customer relationship management tools, email and text communication, ACORD form libraries, automated workflows, task management, accounting and reporting tools. - JenesisNow also integrates with DocuSign, Zapier and other third-party solutions. - Jenesis Software is based in Elon, North Carolina, and has worked with independent insurance agencies for more than 25 years.

Between the lines: - The move appears designed to preserve continuity for agencies while matching the brand name seen by customers and agents. - Keeping quoting inside one platform can reduce switching between systems, which may lower administrative work and speed responses. - The brand change also signals that carrier rebranding can be absorbed into agency software without changing core quoting operations.

What's next: - North Carolina agencies using JenesisNow and J-Rate can continue using the updated Liberty Mutual branding immediately. - Jenesis directs agencies seeking more information to its website or phone line. - The company is likely to keep adjusting its tools as carrier branding and agency workflows change.