Craft Body Scan marks World Lung Cancer Day with $149 couples offer

Craft Body Scan is using World Lung Cancer Day on Aug. 1 to promote its Couples Heart & Lung Scan, priced at $149 for two people. The push is aimed at expanding early detection for lung cancer, which remains the leading cancer killer in the U.S., while also screening for other serious heart and lung conditions.

Why it matters: - Lung cancer is the leading cause of cancer death in the United States. - Early detection can raise the five-year survival rate to about 65%, compared with 27% overall, according to the American Cancer Society. - Craft Body Scan is positioning lower-cost screening as a way to get more couples tested before symptoms appear.

What happened: - Craft Body Scan is spotlighting its Couples Heart & Lung Scan for World Lung Cancer Day, observed each year on Aug. 1. - The offer is priced at $149 for two people, a savings of more than $2,500 off standard pricing. - The campaign is available across Craft Body Scan locations in Scottsdale, Arizona; Tulsa, Oklahoma; Tampa, Florida; Nashville, Tennessee; Charlotte and Raleigh, North Carolina; Columbus, Ohio; and Austin, Texas. - The offer is available once per household while it lasts.

The details: - Each person receives an individual low-dose CT scan of the heart and lungs. - Results are reviewed by a Craft Body Scan medical specialist and delivered within 7 to 10 business days. - The scan looks for lung nodules and tumors, coronary artery plaque buildup, aneurysms, and other serious conditions. - The exam requires no referral, no contrast dye and no needles. - The scan takes only minutes. - The offer is designed for spouses and partners age 40 and older who attend together. - Craft Body Scan accepts HSA and FSA payment. - The company says the pricing is intended to keep cost from becoming a barrier to screening.

Between the lines: - CEO Trey Marler framed the promotion as a nudge tied to World Lung Cancer Day rather than a one-day discount event. - Craft Body Scan is leaning on the idea that couples may be more likely to act on screening when they do it together. - Chief Medical Officer Dr. Steven Nussbaum said lung cancer often stays silent until it has spread, which makes early imaging critical. - Nussbaum also said screening is not just for people with a smoking history and that lung cancer is increasingly being seen in people who have never smoked.

What's next: - Craft Body Scan is continuing to offer the Couples Heart & Lung Scan year-round. - The company is using the awareness day to encourage more people to ask a doctor about screening. - The broader goal is to move more diagnoses into the window when treatment has the best chance of success.

The bottom line: - Craft Body Scan is tying World Lung Cancer Day to a discounted, dual screening offer meant to make early detection easier, faster and less expensive for couples.