BDI opens new 7,000-square-foot High Point Market showroom

BDI will debut a new showroom at 220 Elm during Fall High Point Market, Oct. 17-21, 2026, as the furniture maker expands beyond media and office pieces into more categories. The space is designed to give retail partners a more practical merchandising resource and a fuller view of the brand.

Why it matters: - The new showroom gives BDI a larger, more flexible platform to sell its expanding product line to retailers, designers, media and other industry partners. - The space is designed to show complete room settings, not isolated pieces, which can help retail partners see how BDI collections work together in a home. - BDI is using the showroom to support growth beyond the media and office categories that have long defined the brand.

What happened: - BDI will open a new showroom at 220 Elm, Fourth Floor, during Fall High Point Market, Oct. 17-21, 2026. - The showroom is approximately 7,000 square feet. - Liquid Design of Charlotte, North Carolina, designed the space. - Suburban Construction built the showroom. - Sol Garay, BDI president, called the showroom the company’s most complete physical expression to date and said it gives BDI a stronger platform for telling the brand story. - Dave Adams, BDI vice president of marketing, said the design was shaped around retail partners and aimed to help stores improve customer experience.

The details: - The showroom was planned to reflect the BDI brand while also serving as a practical merchandising resource. - The layout emphasizes complete living environments rather than individual furniture pieces. - Thoughtful lighting, room settings, product displays and clear circulation are meant to help visitors see how the furniture functions in a complete home. - The space includes expanded presentations in bedroom, dining, storage and occasional furniture. - The showroom is designed to provide flexibility for future product introductions and educational events. - Product launches for Fall Market will be announced separately. - The fourth-floor location features abundant natural light, warm oak details, polished concrete floors, dedicated presentation areas and spaces for meetings and hospitality throughout Market. - The layout is intended to encourage visitors to spend more time exploring the collections and product details.

Between the lines: - BDI is signaling a broader merchandising strategy, moving from a category-specific presentation to a more lifestyle-driven showroom experience. - The investment suggests the company wants to make it easier for retailers to translate BDI’s assortment into real store displays. - The expansion into more furniture categories points to a brand repositioning that goes beyond the company’s legacy identity.

What's next: - BDI will use the High Point Market showroom as a base for future product introductions. - The company plans separate announcements for its Fall Market product launches. - Retailers, designers and media will be able to evaluate the new showroom when Market opens Oct. 17, 2026. - More information is available through Spread Communications if needed, though no additional details were provided in the release.

The bottom line: - BDI is betting that a bigger, more immersive showroom will help the brand sell a broader product story and give retail partners a more usable playbook for the floor.